The tents have been popular this week not only because beer and sports - including recreational events such as RAGBRAI - go hand in hand, but because temperatures have steadily climbed toward 100 degrees this week. Riders over the age of 21 are able to pick up a wristband on the first day of the ride, and if they get it scanned at 10 of the stops, they get a T-shirt that features that year’s bike route and proudly states, “#EarnedIt.” That is evident in the Iowa Craft Beer Tent, which pops up at events across the state, and where consumers wait in long but fast-moving lines to have their pick of up to 20 beers and ciders pouring straight from taps on the trailer.ĭuring RAGBRAI, the tent sets up two stops each of the first six day with one on the concluding day, totaling 13 stops in all. They’re really trying to meet consumer interest.” “People are interested in local, they’re interested in quality and I think our breweries and cideries are really listening to what consumers want, so they’re really doing some of-the-moment, interesting beers. “It’s really cool that we’re starting to have this whole environment where we have big festivals that are growing, and big events like RAGBRAI where the craft beer industry is playing a part in that,” Otto said. “The industry is maturing and with that is coming growth, and with that excitement from Iowans, and with that some national recognition,” said Noreen Otto, the executive director of the Iowa Brewers Guild, which supports breweries across the state.
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